Human intelligence for hire

Aleksi Jokela is a Helsinki-based economic sociologist with a Master's degree (M.Soc.Sc.) from the University of Turku.

He studies people, behaviour, and social structures and applies that understanding to help businesses reach their commercial goals, from city revitalisation to mapping start-up markets. He is particularly good at making sense of unclear problems, finding what matters, and turning observations into practical insight, clearer choices and action.

His approach draws naturally from social and behavioural sciences, economics, and design thinking. His strength lies in working with people, and increasingly, in working alongside AI, using ready analytical tools or building his own when the situation calls for it. But understanding always starts with people: what the problem is, and why, before any tool comes into play.

He has years of experience working with a wide range of organisations in marketing and creative production, first in advertising agencies and later as a freelancer. His research has taken him into different industries, from venture capital and private equity to customer experience in insurance.

Available for project work or a full-time role.